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Social Media giants – why they use blue as their primary branding colour

posted by Alicia in Strategy Stuff

I recently asked my friend, Karen Haller, an Applied Colour Psychology Specialist, why the ‘Big 3′ social networks: Twitter, Facebook and LinkedIn use blue in their branding. I was intrigued by this. Had branding colour been a consideration way back when the social network giants were a germ of an idea, or was it pot luck? Read Karen’s answer below, and let us know in the comments section if you think it’s a coincidence or not!

blue paint on white background

Twitter, Facebook and LinkedIn use blue in their branding




Have you noticed how the big three social networking sites Twitter, Facebook, and LinkedIn all use blue as their primary branding colour? Is this a mere coincidence or was clever use of colour branding?

Colour Psychology
Blue is the colour of the intellect, the mind, making it the colour of communication and when you think about social media, it’s all about communicating.

Blue also has the perception as being trustworthy, dependable, safe and reliable.  These are the perceived positive qualities of a business who chooses blue.

Which blue?
Like any colour, there are so many blues, how do you know if you’re using the right one.  Only by carrying out an analysis on each of these brands would we know if they were using the right one that correctly reflected their brands values.

World’s Favourite Colour
Research has also shown blue to be the world’s most popular colour.

Combining with White
White is also use to communicate clarity, simplicity and efficiency. These brands could further strengthen their brand message by using a white that was in the same harmonious colour family as their blue.

I think you’ll agree it’s no mistake that each of these social media giants all chose blue as their primary branding colour.

Do you know what message your business branding colours are saying?

About the author:
Karen Haller is an Applied Colour Psychology Specialist.  She helps business owners to communicate their brand’s authentic business personality in colour, further strengthening their marketing message, increasing brand recognition and stand out from your competition.

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