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Grab targeted attention by crafting your 160 character bio

posted by Alicia in Strategy Stuff

How many times have you wanted to find out more about someone on social media only to find they haven’t completed their bio, and you’re left wondering: Who are they? What do they do? What are they interested in? Are they worth connecting with?

When people read YOUR bio are they asking these same questions..?

Hello, missed opportunity!

Your bio is a 1st-class chance to attract targeted followers so don’t waste it.

We want to know what you do, who you help, what you’re passionate about. (We all want to connect and work with other people who share our interests and values).

And, leaving your social media bios incomplete isn’t going to represent you to others in the best light.

Let us know what we can expect if we follow you. What do you post? How will we benefit?

Build trust – show some personality, be original, be you!

Make it happen…

The first test is to read your own bio and ask yourself, ‘Would I want to follow me?’

Or ask someone else to look at it for you.

Here are some questions you’ll want to address in your bio:

  • What is your area of expertise?
  • Why do you do it?
  • Who do you help, who are your clients?
  • Where are you based? (Especially useful if you’re location based)
  • What non-business things make you happy?
  • What can’t you live without?
  • What do you post about?
  • What do you do in your free time?

You don’t need to use ALL of these questions – answering 2-3 is plenty.

From your answers you want to create a 160 character bio that grabs attention, succinctly explains what you do and what makes you tick in an interesting way.

To get the length just right, use your word count or paste it into the tweet box in Twitter. (You’ll know when you’ve reached the character limit because the counter will show -20).

Don’t…

Use text speak, jargon or buzzwords only your peers understand.

Over cram your bio with too much info – we want a snapshot, not your entire life story.

Leave it blank!

Ninja tip!

Use your bio to direct people somewhere they can find out more about you, like a portfolio or article, a free guide or event.

For Twitter bios, including a live link here is powerful because your bio description shows up when someone clicks on your @name, in Twitter search, and other directories outside of Twitter.

How did you get on?

Post your bio in the comments below and I’ll give you my honest feedback. Go!

Bright Sparks list: Reality checks and sexy playthings

posted by Alicia in Strategy Stuff

birght sparks 3 610 framed

Last month I didn’t write a Bright Sparks list – I shared this secret instead. Considering the huge impact it had on my business and life I figured it was a suitable alternative.

So, what’s on my Bright Sparks list this month? 3 servings of inspiration, reality checks and tools for smooth running business processes. YUM. Dig in…

 

1. Hello, sexy new plaything!

feedly.comHaving a steady flow of great blog articles to share with my peeps on Twitter and Facebook, plus keeping up with the latest goss in my field is a cornerstone of my online content plan.

Without it I’d be lost, invisible and boring.

Over the years I’ve carefully cultivated a personal library of amazing resources using Google Reader. Inside is a secret stash of my favourite websites and blogs that I pour over weekly, and I share the best finds with my social media gang on Twitter and Facebook.

Google Reader saves me HOURS each week. Yes it’s ugly but it’s supremely functional and quickly became one of my essential marketing tools.

Then Google decided to shut it down and I was heartbroken. *sniff*

Enter Feedly – my sexy new plaything! Google Reader beautified – great features, easy to use, and (at the time of writing this) free – so jump in quick before they change their mind!

Plus, there’s the smartphone apps and social media integrations (tweet your articles while inside Feedly), and if you’re like me and a Google Reader user, you can switch your account over painlessly in seconds. Seriously LOVE.

Grab your account here and have a play: Feedly

 

2. Whose celebration is this anyway?

a commitment to invest in meIf you were lucky enough to browse my Feedly, (you can but you’d have to pay me) you would see Chris Brogan’s blog feed filed neatly in ‘Shareables’.

(By the way, his Sunday morning email updates – just like his blogs – are inspired and full of wisdom – well worth taking the time to ponder over your morning cuppa).

One day in April when I was feeling less than great I read his post ‘Do You Invest In Yourself?’. At the time I was exhausted and spent – I’d over extended myself: working too late, worrying too much. And, as I read I realised that I was in that place because I hadn’t put my own mask on first…

When you fly, the safety briefing points out that we must secure our own masks first. What they mean is simple: you can’t really help anyone else unless you get yourself squared away so that you won’t pass out in the middle of trying to be helpful. Covey would call this “sharpening the saw.” And sometimes we get this. Other times, we think of ourselves as selfish. But is an investment in ourselves really selfish?

It prompted me to examine where I can ‘trim expenses’ – the stuff I do that has no value (hours watching The Real Housewives of New York City, anyone?), and to be more mindful of where I spend my time and energy by not getting caught up in other people’s rituals. That leaves more time for me to gorge on developing my growth – the precious things that will serve me, and those around me. Yum.

Inspired by Chris Brogan’s commitment list in his post, I immediately scribbled down mine on the back of a discarded Prinstagram calendar image. Here goes…

  • Bed by 11.00pm
  • Green juice daily
  • Run at least 3 x a week
  • Read or study every day
  • Digital detox 1 x a week
  • Daily gratitudes
  • Ask for help when I need it, not after the shit’s happened

Read Chris’ post here and come back to tell me what’s on your list.

 

3. Be grateful and change your life

gratitude365 appYou probably know that practicing gratitude has been scientifically proven to improve alertness, optimism, energy and all sorts of other good stuff. (If not you should try it. Stick it out for 3 weeks solid and I defy you not to feel different).

Guess what? I use an app that makes this daily practice digitally fun + easy (naturally!). Download the free Gratitude 365 app from the App Store and take a few minutes each day to list what you’re grateful for. It will make small shifts in your mindset that have a big impact. Amazing…

Oh, and you can take an accompanying snap, download your gratitudes and even share them on your social networks to spread the feel good factor. Just watch the TMI…

Download the Gratitude365app

 

What about you?

What are you loving that’s making an impact in your business right now? Please share your resources in the comments below…I’d love to check them out!

Fed Up With Competitors Keeping Tabs On You?

posted by Alicia in Twitter

Are your competitors following you on Twitter and signing up for your free stuff and email updates?

ME TOO!

Initially, this can feel like a line has been crossed.

I get loads of questions about how to deal with this – especially asking how to block competitors (or anyone weird and unsavoury) from following on Twitter.

It’s understandable. When we put SO much effort into our businesses we don’t want anyone swooping in and taking our ideas and secrets.

Of course, you CAN block people from following you on Twitter, but wouldn’t that time and energy be better spent concentrating forward on forging relationships with people you DO wanna know?

I think so.

(If you really want to block someone – click on the ‘man’ icon next to their name on their profile or from your Followers list and click on the option to block that user)

So, instead, you could take this interest from rivals as a compliment. If they’re finding your content useful that must mean it’s great stuff, right?

It’s a very useful yard stick to indicate that you’re on the right track.

I’m always looking for ways to improve my own knowledge and skills – often this comes from ‘competitor’ blogs and newsletters. I bet you do too, so is there really room for getting upset when it happens to you?

I also get a healthy number of social media marketers and trainers signing up to Dig.it.all, and that’s fine with me. Why?

Because there’s always an opportunity for collaboration.

I’ve found that working alongside someone in the same field provides a fun learning experience and great business for us both. We all have different strengths and ideas to bring to the table, plus collaborating is an amazing way to get seen by more people interested in my stuff.

It’s sharing sound, reliable knowledge.

When you’re confident in the work you do and brilliance you share – you want to reach and help as many people as possible, and if that means it being shared through others who can add their own experiences too, it’s ALL good.

When this happens to you

  • Don’t get angry, be happy!
  • Check them out right back – you might learn something
  • Be aware – it’s one thing being an inspiration to another, but plagiarism is NOT cool. Don’t let this happen to you
  • Give yourself a gold star – you’re on the right track!