Your website. Your most precious piece of marketing collateral. Your home on the web. You own it and you can do whatever you want with it. You’re not at the mercy of a third party webspace like Facebook. They make the rules and can change them whenever they fancy. Or, if their popularity divebombs, taking [...]
Do you know your ideal customer? I mean, really, really understand them? Their wants, needs, worries? What keeps them awake at night? Because if you don’t and you’re not showing it in your communication there’s an important piece missing that will impact the growth of your business… The Attraction Factor It’s a scary thought but [...]
This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. Yay! I say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. Naturally, I’m thrilled. [...]
Are you baffled why some seem to get all the attention, massive amounts of followers on social media, and hundreds of blog comments? Meanwhile you feel ignored, frustrated and a l’il foolish…. This is something I hear a lot from business owners wanting to grow their business online. Not only that they don’t know what [...]
When building a business you are faced with a billion decisions to make and conflicting advice everyday. Having variety and the freedom to choose is a fabulous position to be in, but with so many options it can result in poor choices that don’t serve you or your business growth. Often the choices we make [...]
Life sucks sometimes. Grief, illness, heartbreak, burnout – none of us are immune from the blows that life deals us. And, when you are your business, they compound the stress and worry because everything stops with you. The success or failure of your business is in your hands. So how do you survive the upheaval [...]
Would you believe me if I told you it only takes 10 minutes of daily Twitter action to get awesome results for your business? It’s true. That’s all it takes. It’s a practice I’ve followed for several years now. To be honest, I had no choice. As my business grew (largely thanks to Twitter) I [...]
Do you ever think, ‘Why do I even bother with social media?’ Well, erase that thought right now because social media is the ultimate way to market your business…for free. It can quickly propel you and your business to new heights, grab the attention of infinitely more people interested in your product or service (whether [...]
If you spend enough time online using social media to market your business, researching ways to market your business and absorbing advice in forums that help you market your business, chances are you’ve read plenty about the importance of measuring your social media success. You may even have a list of tools to help you [...]
You’ve probably heard that it’s not very effective to hard sell on social media. Constantly pitching your own products and services will get you nowhere. So, the only thing hard selling will get you is unfollowed, blocked or labelled a spammer. Ouch! That’s all true – but we’re not using our social media networks just for [...]
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