I know what you’re doing, and it’s bad for you…

Posted in Social Media & Online Marketing | 0 comments

I know what you're doing

Everyone does it. Sneak a peek at what competitors are doing… (what did you think I was talking about?) So you end up… Trying to guess how they pulled off their latest promotion or launch. Using their pricing and services as a benchmark for yours. (Which creates an unbreakable glass ceiling in your industry). Wondering [...]


Do this to successfully hand over ANY project

Posted in Strategy Stuff | 4 comments

Successful hand over

I’ve written before about the totally unsexy but totally ass-saving SOPs document and why you need them in your business. In it I mentioned handing over a project to my new assistant. Scary right? (Did I mentioned that my assistant, Tara, lives in a different country and we’ve never actually met?) There was a collective [...]


How this totally unsexy document could save your ass…

Posted in Strategy Stuff | 2 comments

Standard operating procedures

Standard Operating Procedures – just doesn’t sound sexy does it? George Clooney could whisper it in your ear – still nothing! But I DON’T CARE it might just be the thing that saves your ass. For those of you who don’t know, these are the incredibly useful, if not sexy, documents that list how a [...]


Appointment scheduling: A time wasting headache you need to stop right now

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I’m a big fan of anything which streamlines processes and saves time (read more here about how I work a 30 hour week) Plus, when I find something worth shouting about, I do it! Helping other small business owners utilise the amazing WWW so that they can grow their business and spend more time doing [...]


How to easily find customers on social media

Posted in Social Media & Online Marketing | 3 comments

How to find customers

You’ve narrowed down your ideal client or group of people you would love to work with. You’ve figured out where they are online. The next step is showing them how you can work with them and why they should choose you! Yes, regularly sharing updates on your social media profiles or in your chosen online [...]


Insider secret! The system I wish I’d had when I started business blogging

Posted in Blogging & Content | 1 comment

Blog system

There’s one system I wish I’d set up when I started blogging over 5 years ago. In that time I’ve written more than 200 articles about using social media, modern marketing techniques and email marketing to produce healthy growth and profits for small businesses and solo workers. Plus, I’ve written about systems, processes and mindset [...]


Help! How do I grow my email list?

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How to grow your email list

You’ve done the work. Created a juicy free something of value to grow your email list of willing subscribers. Maybe a downloadable how-to guide series of educational audios free mini session discount code Your call to action is proudly displayed on your website encouraging sign ups. You’ve written the welcome email and tested the customer [...]


No more excuses! Apply these accountability butt-kickers…

Posted in Social Media & Online Marketing | 3 comments

No more excuses

Some things in business are easy. The things we’re really good at. They’re the reason we walked the path of self employment in the first place. Our creative genius. The spark. Our flow. We can do it with our eyes shut. It’s magical. Then there’s the other stuff… That which overwhelms us. Makes our eyes [...]


7 Creepy Business Mistakes You Could Be Making (& How To Avoid Them)

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7 Creepy Business Mistakes

Woah! Running your own business can be like a wild journey on the ghost train: exhilarating, fun and sometimes freakin’ scary! There are trap doors and spooky surprises around every bend. As you take each step with nervous trepidation, who knows where they will lead? No fear! I’ve picked a lucky number 7 of the [...]


How I stick to a 30 hour work week (and how you can too)

Posted in Social Media & Online Marketing | 8 comments

30 hour work week

I was sitting opposite my doctor in her consulting room – a fatigue specialist at The Royal Free Hospital in London. We were going through the results of my blood tests, and I was hoping for a conclusive diagnosis that would explain mysterious symptoms I’d battled with for the past year. The specialist asked me [...]