There’s one system I wish I’d set up when I started blogging over 5 years ago. In that time I’ve written more than 200 articles about using social media, modern marketing techniques and email marketing to produce healthy growth and profits for small businesses and solo workers. Plus, I’ve written about systems, processes and mindset [...]
You’ve done the work. Created a juicy free something of value to grow your email list of willing subscribers. Maybe a downloadable how-to guide series of educational audios free mini session discount code Your call to action is proudly displayed on your website encouraging sign ups. You’ve written the welcome email and tested the customer [...]
Some things in business are easy. The things we’re really good at. They’re the reason we walked the path of self employment in the first place. Our creative genius. The spark. Our flow. We can do it with our eyes shut. It’s magical. Then there’s the other stuff… That which overwhelms us. Makes our eyes [...]
Woah! Running your own business can be like a wild journey on the ghost train: exhilarating, fun and sometimes freakin’ scary! There are trap doors and spooky surprises around every bend. As you take each step with nervous trepidation, who knows where they will lead? No fear! I’ve picked a lucky number 7 of the [...]
I was sitting opposite my doctor in her consulting room – a fatigue specialist at The Royal Free Hospital in London. We were going through the results of my blood tests, and I was hoping for a conclusive diagnosis that would explain mysterious symptoms I’d battled with for the past year. The specialist asked me [...]
Being in the business of modern marketing means I write a lot: Blogs Guest blogs Sales pages Website copy Marketing emails Training and workshop scripts Writing takes up most of my working week, fo’ sure. But, can I tell you a secret? Writing is not something I love to do. Before I started my business [...]
Working with other small business owners on their modern marketing strategies, I’ve noticed that the same fears and frustrations come up – no matter how unique as individuals they are, or what type of business they own. Right here, I’m sharing the 5 things I tell my clients most often. This advice helps get them [...]
We all know what it’s like to upset someone… Maybe we said the wrong thing. Perhaps we forgot a special day that was important to them. It wasn’t deliberate, we didn’t realise that we’d created a problem or hurt them. It was a mistake. When making mistakes is good Running your own business means making [...]
Ever have trouble coming up with blog post ideas and headlines that actually tempt people to click and read? A snappy headline is the very first step to getting visitors to your website to read your carefully crafts words. It works the same way as headlines in magazines. They grab your attention, raise your curiosity [...]
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