Being in the business of modern marketing means I write a lot: Blogs Guest blogs Sales pages Website copy Marketing emails Training and workshop scripts Writing takes up most of my working week, fo’ sure. But, can I tell you a secret? Writing is not something I love to do. Before I started my business [...]
Working with other small business owners on their modern marketing strategies, I’ve noticed that the same fears and frustrations come up – no matter how unique as individuals they are, or what type of business they own. Right here, I’m sharing the 5 things I tell my clients most often. This advice helps get them [...]
We all know what it’s like to upset someone… Maybe we said the wrong thing. Perhaps we forgot a special day that was important to them. It wasn’t deliberate, we didn’t realise that we’d created a problem or hurt them. It was a mistake. When making mistakes is good Running your own business means making [...]
Ever have trouble coming up with blog post ideas and headlines that actually tempt people to click and read? A snappy headline is the very first step to getting visitors to your website to read your carefully crafts words. It works the same way as headlines in magazines. They grab your attention, raise your curiosity [...]
So you’ve been asked to present a talk at an event where there will be many of your ideal clients sitting in the audience. Your golden opportunity to introduce your expertise to reach a number of potential clients. How can you make a lasting impact and let them know about your services without coming across [...]
When you promote a new service or launch a new product online, how can you tell that your launch goals – the amount of people you want to buy your ‘product’ and how much money you want to make from it – are realistic ones? Out of thin air Especially the first time, it’s almost [...]
In January, I didn’t set a one-word theme for the year like I’ve done in the past. And, when I have done, I’ve never declared it. I kept it to myself. Otherwise I would be linking to that previous post right here (genius blogging tip for you there, babes!) But, as my year has unfolded, [...]
Your website. Your most precious piece of marketing collateral. Your home on the web. You own it and you can do whatever you want with it. You’re not at the mercy of a third party webspace like Facebook. They make the rules and can change them whenever they fancy. Or, if their popularity divebombs, taking [...]
Do you know your ideal customer? I mean, really, really understand them? Their wants, needs, worries? What keeps them awake at night? Because if you don’t and you’re not showing it in your communication there’s an important piece missing that will impact the growth of your business… The Attraction Factor It’s a scary thought but [...]
This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. Yay! I say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. Naturally, I’m thrilled. [...]
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