Blog

Who’s calling the shots in your biz?

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Who's calling the shots?

Did you read my recent blog about being a giver and guaranteeing your clients’ satisfaction? It’s all about going that little bit further to put a smile on your clients’ faces. But what about you and your satisfaction? We begin our start up businesses with such excitement. We want to please, to succeed and to […]

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Is your clients’ satisfaction guaranteed?

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Satisfaction guaranteed

When was the last time you were really impressed by a business – big or small – that you bought from? Coming up with a big phat blank? Think on it a little. These days, great customer service is in short supply (which is ACE if you use it as your competitive advantage so keep […]

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No “one night stands” here.

Posted in Social Media & Online Marketing | 0 comments

When I mentioned the honeymoon period in my blog recently it struck like cupid’s arrow with so many of you that I wanted to expand on what I meant. When I refer to the honeymoon period in modern marketing, I mean that magical time when you’ve just discovered a person or a brand that “gets” […]

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Dare I mention the H word…?

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The H Word

As modern-day entrepreneurs our businesses tend to rule our lives – how many times have you heard “my business is my baby”? Chances are you started your business because it’s what you freakin love doing (if not, what was the reason?!) and because that passion is so strong, our drive to succeed so determined that […]

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Don’t forget this key ingredient when you’re blogging

Posted in Blogging & Content | 2 comments

Missing Blog Ingredient

Ahhh blogging, a favourite subject of mine! I recently wrote about how to make sure your hard work doesn’t get lost in cyberspace so your ideal customers can find you. But when they do find you and love you, you want to make sure they STAY! They may read your blog, they may even sign […]

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What you REALLY need to know about SEO

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What you need to know about SEO

Think SEO’s only for nerds? Think again… I’ve written a gazillion times about the importance of blogging for your business. I’ve even been totally, no holds barred honest about how I really feel about it. So, you’ve taken my (rather brilliant) advice, set up a blog, you might even have made yourself an editorial calendar […]

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How YOU are you being in your business?

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How you are you being?

Let’s talk about being you, f-bombs and the like. Sticking your neck out and being you in business takes balls. You gotta own it, and be ok with the outcome. Sometimes, you have to be prepared to be judged by others, deal with criticism on a massive scale and yet not take it personally. Especially […]

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Do you want MASSIVE launch success? Don’t forget this (+ lots of gin)

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hasta luego launch

It’s exciting, right? You have a fab new product idea that will take the world by storm A sparkly new website that took months of toil and hair pulling (and loadsa money) You’re about to start up a new business – the day you’ve dreamed of for years is finally here The book you’ve longed […]

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I know what you’re doing, and it’s bad for you…

Posted in Social Media & Online Marketing | 1 comment

I know what you're doing

Everyone does it. Sneak a peek at what competitors are doing… (what did you think I was talking about?) So you end up… Trying to guess how they pulled off their latest promotion or launch. Using their pricing and services as a benchmark for yours. (Which creates an unbreakable glass ceiling in your industry). Wondering […]

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Do this to successfully hand over ANY project

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Successful hand over

I’ve written before about the totally unsexy but totally ass-saving SOPs document and why you need them in your business. In it I mentioned handing over a project to my new assistant. Scary right? (Did I mentioned that my assistant, Tara, lives in a different country and we’ve never actually met?) There was a collective […]

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