Towards the end of 2009 I was asked to contribute a short piece on the rise of social media networking for Creative Action Design’s annual, Ingredients.

At the time, innovative businesses were taking tentative baby steps into social media marketing – exploring, testing, figuring – some successfully, some not. Most were questionning how to measure success, and this question held the biggest debate, along with ‘how can we use this without it taking up loads of time?‘

Those questions still come up but as the success stories continue more businesses are willing to include social media into their marketing strategy. Small businesses are equally keen to adopt social media – worried that they will be left behind and enchanted by its popularity, low cost and accessibility.

Nearly two years later, social media has been accepted as an important (if not essential) marketing channel but despite things having moved on, the information in my article is still current. You can read it in full here: The Latest Trends In Social Networking