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Grab targeted attention by crafting your 160 character bio

posted by Alicia in Strategy Stuff

How many times have you wanted to find out more about someone on social media only to find they haven’t completed their bio, and you’re left wondering: Who are they? What do they do? What are they interested in? Are they worth connecting with?

When people read YOUR bio are they asking these same questions..?

Hello, missed opportunity!


Your bio is a 1st-class chance to attract targeted followers so don’t waste it.

We want to know what you do, who you help, what you’re passionate about. (We all want to connect and work with other people who share our interests and values).

And, leaving your social media bios incomplete isn’t going to represent you to others in the best light.

Let us know what we can expect if we follow you. What do you post? How will we benefit?

Build trust – show some personality, be original, be you!

Make it happen…

The first test is to read your own bio and ask yourself, ‘Would I want to follow me?’

Or ask someone else to look at it for you.

Here are some questions you’ll want to address in your bio:

  • What is your area of expertise?
  • Why do you do it?
  • Who do you help, who are your clients?
  • Where are you based? (Especially useful if you’re location based)
  • What non-business things make you happy?
  • What can’t you live without?
  • What do you post about?
  • What do you do in your free time?

You don’t need to use ALL of these questions – answering 2-3 is plenty.

From your answers you want to create a 160 character bio that grabs attention, succinctly explains what you do and what makes you tick in an interesting way.

To get the length just right, use your word count or paste it into the tweet box in Twitter. (You’ll know when you’ve reached the character limit because the counter will show -20).

Don’t…

Use text speak, jargon or buzzwords only your peers understand.

Over cram your bio with too much info – we want a snapshot, not your entire life story.

Leave it blank!

Ninja tip!

Use your bio to direct people somewhere they can find out more about you, like a portfolio or article, a free guide or event.

For Twitter bios, including a live link here is powerful because your bio description shows up when someone clicks on your @name, in Twitter search, and other directories outside of Twitter.

How did you get on?

Post your bio in the comments below¬†and I’ll give you my honest feedback. Go!

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