The first step to using social media and online marketing is plotting a plan of action.

It’s really tempting to just dive in, afterall – it’s free to set up an account on social networks, and everyone’s doing it, so how hard can it be? Right? WRONG!

The biggest mistake small businesses make is jumping in without

• looking at which activities are suited to their business, their customers and their unique way of working

• understanding why they want to use social media marketing other than because ‘everyone else is doing it’ or ‘someone told me I should’

• listening to what their customers want or what they have to say about their service or product

• taking a peak at their competitors and seeing how they’re using online marketing

• thinking about who is going to do it. Afterall, this isn’t something you can do for one day and expect results – it takes time and consistency

• pausing to figure out an original strategy that their clients and prospects will value, will get them results and make them stand out in an increasingly crowded area

How can you get results if you don’t know where you’re starting from?

My digital audit starts at the beginning and it’s often the first place I start with new clients. We have a consultation to talk about where you are now, where you want to be, how you want to achieve that, and I get a chance to understand you and your business better. I then head off to do my research from the information I’ve discovered and return with a review, recommended marketing plan and fee break down for each aspect so you can implement my recommendations yourself, or we can continue together with the next steps.

If you want to find out more, pop over to my Contact page where there are 11 ways to contact me! I look forward to hearing from you.