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How I Set Up My Business: Woman & Home Magazine feature

21.03.2011 posted by Admin in Press

Absolute PA featured in Woman & Home Magazine


I was recently lucky enough to be featured in Woman & Home, the national monthly women’s magazine, as part of their regular article called ‘New Directions‘. The feature includes inspirational stories of women who have changed their career direction or set up in business, and focuses on how they achieved this as a way to inspire others considering a similar path. I was asked to describe my story of setting up my virtual assistant business, Absolute PA.

Taking part was an interesting experience, and overall an enjoyable one. I’ve since received many emails from women motivated by the article to explore their own business opportunities. I’m honoured that my story has played a part in their inspiration! You can read the full article here: Woman & Home, April 2011


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  • 21 March 2011 by SparrowPrimitives

    Congratulations! and thank you for sharing some tips on your blog :)

    • 21 March 2011 by Alicia

      Thanks for your comment. You’re welcome, glad you liked it. I may follow up my post with some lessons learned from the experience so keep an eye out for those! :)

  • 22 March 2011 by Popdance

    Well done, Alicia. You are an inspiration! You got off your bottom and made it happen for you! Well done x

  • 29 April 2011 by Felicity Lerouge

    I don’t think it was luck, Alicia. You are an inspiring success story to other women who want to become entrepreneurs. Well done.

    • 6 May 2011 by Alicia

      Thanks very much Felicity, that’s very kind. I’ve had so many lovely responses as a result of the article. Success comes easy when you do what you love. :)

  • 1 May 2011 by Erika

    Well done Alicia!! I’ve heard great things about your services so next time I need a VA I will head straight to you. Congrats again

    • 6 May 2011 by Alicia

      Thanks for your comment, Erika!

  • 22 June 2011 by Dee Uzoka

    What a great article Alicia! It was reading a similar article 3 years ago that inspired me to start my own business. I think we both started up in the same year. Keep going – it’s great to see you doing so well and I’m sure that the article will inspire many more.

    PS – we need to meet up soon for coffee. It’s been ages!

    • 23 June 2011 by Alicia

      Thanks for your message Dee, it’s lovely to receive support from someone who has inspired and encouraged me!

      Countless women have been in contact telling me how my story has been an inspiration to them. I’m really touched and hope for some it will help give them the nudge to start their own business!

      A x

  • 22 September 2011 by Hey! What’s happened to Absolute PA? | Alicia Cowan

    [...] I started Absolute PA, a virtual assistant service, in 2009 and built it from scratch in to a successful business, largely using social media and online marketing to raise my profile and find clients. You can read more about that in this press article. [...]

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