Since I first certified in VAClassroom’s Internet Marketing Programme last year, the internet landscape has continued to change and evolve, advancing it’s rise as a powerful business-building tool that is relevant to more and more kinds of businesses, both online and locally.

Statistics show that the number of internet users increased from 248 million in 1999 to 1.8 billion by the end of 2009. With this increase in internet usage, the demand for Internet Marketing is growing exponentially, and the potential for those with up-to-date knowledge and expertise has never been better. That is why I’m excited to be adding updated skills to my services, having gained cutting-edge knowledge, tools and tactics that enable me to fully coordinate and implement my clients’ Internet Marketing campaigns from start to finish.

Through VAClassroom’s 2010 Edition of the Internet Marketing Specialist Program, I have added to my previous learnings and experience already gained by working on Internet Marketing campaigns for my clients.  The course covered the essential building blocks of a powerful Internet Marketing strategy and campaign, including:

• Email marketing tactics and tools
• Website measurement and testing
• Link building best practices, including keyword research and optimization
• Search engine marketing foundations and best practices
• Internet marketing research and competitor analysis
• Search engine optimization
• Affiliate marketing strategies

Most importantly, with advanced and updated skills, tools and strategies, I am now better equipped to help ignite the traffic, visibility and web presence of my clients’ businesses and can lead them to the fastest path to success. What’s more, my updated certification entitles me to ongoing training as technology develops so I will be able to continue to offer quality up-to-date Internet Marketing skills to my clients.